by: Amish
So a few days ago we got this phone call… "This is Harald Anderson, director of search marketing at ClickBooth, and we want to interview you."
Interview us? For a job? What's going on? We've been successful but quiet ClickBooth affiliates for years, yet this came a bit by surprise.
[It's amazing just who signs up your service when you offer it for free (or almost free)… you literally have no idea who's on your list!]
Turns out they've been quietly following HexaTrack, and think that our lil' software could be of use to their 7,000 pay-per-click based affiliates… and they want to tell every single one about it, in form of a live, free teleseminar on Tuesday evening!
Oh no! Not more free members LOL… our poor servers!
Actually, good timing for our server load, as we just closed the doors on free memberships. Alrighty then, if ClickBooth thinks HexaTrack is da bomb… interview us and broadcast it to your 7,000 PPC affiliates!
Just one timing problem remained: our $1 offer was slated to be closed Monday at 12 noon Pacific.
Guess we have to postpone the cutoff for the $1 offer a bit …to give the ClickBooth affiliates on the call a chance to try HexaTrack PRO.
So the new cutoff for the $1 offer is Thursday 12 noon Pacific Time. Till then, the coupon code bestweekendever will get you into HexaTrack PRO 2.0 at $1 for the first month. Click here to sign up.
Oh, before we go into what's going to be revealed at the teleseminar, we wanted to ask you…
Tell the truth: are stories about our business and growth of interest to you?
We've been getting a small amount of "backlash" recently… just a couple of e-mails here and there. They're criticizing us for sharing:
- how our business is going through growing pains and successes
- how our different membership levels and offers are coming and going
- the weird, serendipitous things we enounter along the way of our journey, such as last week's Best Weekend Ever nutrition conference, or this weekend, the sudden interest from ClickBooth to promote us to their 7,000 affiliates.
Originally, our thought when sharing this stuff was, "This is what will happen to your business too, if you follow our model, so why not tell about it?"
Look, we're trying to keep the business part of our blog posts at a reasonable ratio, compared to the value we're providing overall.
Sometimes the stuff I write tips the scale a little towards business. Sometimes our training videos tip the scale more towards solid value you can take home.
On balance, I think we still give more to the universe than we take.
In fact, this is exactly the approach to marketing that we're advocating to our HexaTrack PRO 2.0 members, behind the scenes.
Some people got annoyed that:
- we have to raise our prices (with plenty notice!) to sustain our operation (we don't have a sugar daddy venture capitalist fund to back us, nor do we want one)
- that we have to freeze our memberships to keep supporting this free service without going absolutely nuts (8,000 members to support!)
- and that we have to be hard-asses about the deadlines we impose on our offers, or we'll be left with no integrity whatsoever!
This is a blog about marketing and making money online. I'm not going to go into the irony of aspiring marketers being "offended" by being made offers to, and shared business stories with. Instead, I suggest a practical approach:
Before you get angry as only a Larry can, ask yourself: What have you done today to build a free or cheap membership site (or software, or blog, or video or whatever) that, on balance, adds more value to the universe than it takes away?
If you can show us your way of giving more value to your universe (without going bankrupt!), this is the moment to step up and add a comment to this blog post. Our model is not meant to be the be-all end-all of "marketing 2.0". We want to hear about your ideas and add them to our pool of wisdom. Fair?
Okay, on with today's main announcement…
ClickBooth to conduct a free Teleseminar Tuesday June 10, 8:30 pm Eastern Time / 5:30 pm Pacific Time with Yours Truly & Larry!
Originally, I wasn't even supposed to share this with you. When Harald called us, this was planned strictly as a ClickBooth-internal affair. We twisted his arm thoroughly however (by several 360-degree rotations), and finally, Harald got me the teleseminar info:
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"Affiliate Marketing Mastery" 1. Click here to register for the Web video portion: 2. Join the conference call to hear the audio: Dial: (616) 883-8033 |
The conference line is strictly limited to 1,000 participants. I'm sharing this info with you right now, on Sunday nite, even before the 7,000 ClickBooth affiliates get wind of this. A fine mess again! Now 8,000 HexaTrack users know about it, in addition to all the ClickBoothers, for a total of 15,000!
…so use your first mover-advantage wisely and be on the call EARLY on Tuesday nite!
Oh and I know what our critics are thinking… 15,000 people on notice about this. Only 1,000 conference lines. Here's the old scarcity lever again!
Look, I wasn't handed an instruction book on life. We live in a world of limited resources. Larry, my spiritual advisor, says: Deal with it. He's frankly sick of some people's whining. (His words, not mine, so you know whom to complain to!)
Here's what's going to be revealed on the call:
Harald Anderson will grill us with 11 or so questions that he feels his ClickBooth affiliates would benefit from most. And if they're good questions for ClickBoothers, they're probably good questions for you too. You tell us!
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Talk to you all on Tuesday, and remember the $1 for the first month HexaTrack PRO offer has been extended till after the teleseminar. The coupon code bestweekendever will expire midnight Thursday, June 12, at noon Pacific Time (3 pm Thursday afternoon in the East).
Larry says: That should be enough notice for even the slowest of you to get into HexaTrack before we stop accepting new members completely.
Again, his words, not mine!
Peace,
~Amish
P.S. Got anything to add to the list of questions? Post a comment below! And we're serious about your suggestions on how to give more value, if you feel we're not giving enough. No promise that we'll implement all your ideas, but we'd like to hear them. (Even if they're outrageous!)
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