June 8, 2008

ClickBooth teleseminar with Larry & Amish on Tuesday… and other controversies!

by: Amish

So a few days ago we got this phone call… "This is Harald Anderson, director of search marketing at ClickBooth, and we want to interview you."

Interview us? For a job? What's going on? We've been successful but quiet ClickBooth affiliates for years, yet this came a bit by surprise.

[It's amazing just who signs up your service when you offer it for free (or almost free)… you literally have no idea who's on your list!]

Turns out they've been quietly following HexaTrack, and think that our lil' software could be of use to their 7,000 pay-per-click based affiliates… and they want to tell every single one about it, in form of a live, free teleseminar on Tuesday evening!

Oh no! Not more free members LOL… our poor servers!

Actually, good timing for our server load, as we just closed the doors on free memberships. Alrighty then, if ClickBooth thinks HexaTrack is da bomb… interview us and broadcast it to your 7,000 PPC affiliates!

Just one timing problem remained: our $1 offer was slated to be closed Monday at 12 noon Pacific.

Guess we have to postpone the cutoff for the $1 offer a bit …to give the ClickBooth affiliates on the call a chance to try HexaTrack PRO.

So the new cutoff for the $1 offer is Thursday 12 noon Pacific Time. Till then, the coupon code bestweekendever will get you into HexaTrack PRO 2.0 at $1 for the first month. Click here to sign up.

Oh, before we go into what's going to be revealed at the teleseminar, we wanted to ask you…

Tell the truth: are stories about our business and growth of interest to you?

We've been getting a small amount of "backlash" recently… just a couple of e-mails here and there. They're criticizing us for sharing:

  • how our business is going through growing pains and successes
  • how our different membership levels and offers are coming and going
  • the weird, serendipitous things we enounter along the way of our journey, such as last week's Best Weekend Ever nutrition conference, or this weekend, the sudden interest from ClickBooth to promote us to their 7,000 affiliates.

Originally, our thought when sharing this stuff was, "This is what will happen to your business too, if you follow our model, so why not tell about it?"

Look, we're trying to keep the business part of our blog posts at a reasonable ratio, compared to the value we're providing overall.

Sometimes the stuff I write tips the scale a little towards business. Sometimes our training videos tip the scale more towards solid value you can take home.

On balance, I think we still give more to the universe than we take.

In fact, this is exactly the approach to marketing that we're advocating to our HexaTrack PRO 2.0 members, behind the scenes.

Some people got annoyed that:

  • we have to raise our prices (with plenty notice!) to sustain our operation (we don't have a sugar daddy venture capitalist fund to back us, nor do we want one)
  • that we have to freeze our memberships to keep supporting this free service without going absolutely nuts (8,000 members to support!)
  • and that we have to be hard-asses about the deadlines we impose on our offers, or we'll be left with no integrity whatsoever!

This is a blog about marketing and making money online. I'm not going to go into the irony of aspiring marketers being "offended" by being made offers to, and shared business stories with. Instead, I suggest a practical approach: 

Before you get angry as only a Larry can, ask yourself: What have you done today to build a free or cheap membership site (or software, or blog, or video or whatever) that, on balance, adds more value to the universe than it takes away?

If you can show us your way of giving more value to your universe (without going bankrupt!), this is the moment to step up and add a comment to this blog post. Our model is not meant to be the be-all end-all of "marketing 2.0". We want to hear about your ideas and add them to our pool of wisdom. Fair?

Okay, on with today's main announcement…

ClickBooth to conduct a free Teleseminar Tuesday June 10, 8:30 pm Eastern Time / 5:30 pm Pacific Time with Yours Truly & Larry!

Originally, I wasn't even supposed to share this with you. When Harald called us, this was planned strictly as a ClickBooth-internal affair. We twisted his arm thoroughly however (by several 360-degree rotations), and finally, Harald got me the teleseminar info:

"Affiliate Marketing Mastery"
Tuesday, June 10, 2008 8:30 PM - 10:00 PM EDT

1. Click here to register for the Web video portion:
https://www2.gotomeeting.com/register/482455011

2. Join the conference call to hear the audio:

Dial: (616) 883-8033
Webinar ID: 482-455-011

The conference line is strictly limited to 1,000 participants. I'm sharing this info with you right now, on Sunday nite, even before the 7,000 ClickBooth affiliates get wind of this. A fine mess again! Now 8,000 HexaTrack users know about it, in addition to all the ClickBoothers, for a total of 15,000!

…so use your first mover-advantage wisely and be on the call EARLY on Tuesday nite!

Oh and I know what our critics are thinking… 15,000 people on notice about this. Only 1,000 conference lines. Here's the old scarcity lever again!

Look, I wasn't handed an instruction book on life. We live in a world of limited resources. Larry, my spiritual advisor, says: Deal with it. He's frankly sick of some people's whining. (His words, not mine, so you know whom to complain to!) ;-)

Here's what's going to be revealed on the call:

Harald Anderson will grill us with 11 or so questions that he feels his ClickBooth affiliates would benefit from most. And if they're good questions for ClickBoothers, they're probably good questions for you too. You tell us!

  1. There's a lot of discussion online about hungry markets.  When it comes to affiliate marketing cpa offers what is the criteria that you use to define and find hungry markets? How do you recognize a hungry market when you see it?
  2. Testing is the mantra of affiliate marketers.  When you test an offer how long does it take for you to know you have a winner or loser? Please give a handful of examples.
  3. I've watched all of your videos on YouTube.  How long did it take you to become effective at ppc and search engine marketing? What were the biggest obstacles you had to overcome?
  4. How long would you say it normally takes  someone new to affiliate marketing to become effective at ppc?
  5. What are the biggest stumbling blocks you observe that marketers have to overcome to become successful online?
  6. Do you guys strictly use only Google and Yahoo?  If so, why do you  not ever look at the second tiered ppc engines?
  7. One of the common concerns that I often hear from search engine marketers is the rising cost of the click.  How much does that concern you?
  8. One of the other concerns that I often hear about is click fraud?  By that I am referring to your clicks being clicked on by competitors to drive up your costs. Some estimates claim that number could be as high as 30%?  Is that a concern to you at all?  If so, what do you do to protect yourself from it?
  9. OK…in preparation for tonights seminar I asked you to login to the clickbooth platform and find a handful of offers that looked interesting to you. Please give a handful of examples of the criteria you used to find these offers using the HexaTrack methodology.
  10. Now that you have found a handul of offers what kind of budget do you normally need to roll it out?
  11. How long do you let a ppc campaign run before you start making adjustments to the keywords?

Talk to you all on Tuesday, and remember the $1 for the first month HexaTrack PRO offer has been extended till after the teleseminar. The coupon code bestweekendever will expire midnight Thursday, June 12, at noon Pacific Time (3 pm Thursday afternoon in the East).

Larry says: That should be enough notice for even the slowest of you to get into HexaTrack before we stop accepting new members completely.

Again, his words, not mine!

Peace,

~Amish

 

P.S. Got anything to add to the list of questions? Post a comment below! And we're serious about your suggestions on how to give more value, if you feel we're not giving enough. No promise that we'll implement all your ideas, but we'd like to hear them. (Even if they're outrageous!)

 

 

 

 

 

 

 

 

 

 

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June 6, 2008

Your best weekend ever - our last weekend ever??

By: Amish

Hey I'll keep this brief for two reasons:

  • today's videos on building a sustainable Internet income (and a sustainable life) speak for themselves, and:
  • Larry and I have been swamped with inquiries about the $1-for-the-first-month offer to get into HexaTrack for the last time (coupon code: bestweekendever)

Yup this weekend we're taking the last membership applications for HexaTrack. Larry already yanked the free version and currently the PRO 2.0 version is only one buck to get in. After Monday, 12 noon Pacific Time (3 pm Eastern), we're officially freezing the status of all membership accounts, meaning:

  • no more new signups after Monday
  • no more upgrades from FREE to PRO
  • no more sidegrades or downgrades.

Yes, if you cancel your current acount, you can't get back in. Sorry for the drastic measures, but you already read the story of our server downtime last month.

8,000+ members are just about right, even though…

…some of you could take more action!

Look we don't want those people in our membership who are in the habit of just letting their tools collect dust.

As you know, there is a large group of people out there who are happy to collect any kind of free or inexpensive Internet marketing tool, and never take any action.

I guess, in a way we're encouraging this bad behavior by making HexaTrack PRO almost free to get in this weekend.

That's were faith comes into play. We have to have faith in you that you will use the $1 trial period to:

  • actually research 16 markets with the keyword spy tool (you can use the first two weeks of your $1 trial for that)
  • actually run and track 8 campaigns with the tracking tool (perhaps using the last two weeks of your $1 trial)

In-between, you can bug us, ask for support, post in the VIP PRO user forum and bounce your ideas off of us… or off of the many other helpful souls behind the curtain of HexaTrack PRO. (You're not just buying into a technical tool… you're buying into a community of hundreds of PRO users here!)

If HexaTrack is not for you after the $1 trial period, at least you've taken some action towards a sustainable Internet income (however, the membership won't be offered again for $1).

If we didn't have faith in you, we couldn't make this $1 offer. (Use the coupon code bestweekendever when you join.) Respect for having taken action. Respect for building a sustainable Internet income and, by way of that, a sustainable life.

Building a sustainable life?

At the end of the day, that's what it's all about to us. I personally had to transform from young Amish 1.0 to today's Amish 2.0.

I used to be a scatterbrained opportunity hound, like many of the non-action takers (the people whom we don't necessarily need in HexaTrack). I was always chasing after the next loophole in the system that I could hack and crack and spam and make a few bucks on the side.

I made good money in spurts, but I freely admit it, I was lazy. I valued distractions and diversions more than being of long-term service to the Internet community. I was being a bit of a parasite, if you allow that ecosystem metaphor.

(Speaking of ecosystems, I will have a lot more to say about the Internet as an ecosystem in a later post.)

Today, Amish 2.0 is slowly on his way to getting a grip on his life as a whole. I'm not fully there yet, but I know I'm on my way.

And I'm surrounding myself more and more with people who have discovered the same secret. My buddy Larry, for example, or the aforementioned gentlemen David Wolfe of SunFood.com and Len Foley of TheBestDayEver.com.

I don't mention them to brag or send traffic to their pages for an affiliate commission. The links aren't even clickable. My point is what I learn from these guys about sustainable traffic in an Internet ecosystem, and sustaining myself in the natural ecosystem, flows directly into the way we do things here at HexaTrack.

In fact, we learned so much from these guys this last weekend in Atlanta alone, we wanted to share some of their philosophy with you — a philosophy that helped bring us where we are today.

Sustainable Traffic - Sustainable Living
Len Foley, David Wolfe, Mike Adams, Daniel Vitalis on the hotseat

 

 

 

 

I let these videos speak for themselves. I came back from this last weekend in Atlanta refreshed and energized, full of ideas to take action.

I want this weekend — the HexaTrack-for-$1 weekend — to be your best weekend ever. (Use the coupon code bestweekendever when you join.)

Watching these videos again  just now, while writing this blog post, gave me 3 new ideas for recurring-revenue membership sites that I want to build shortly.

3 fresh ideas for sustainable business models…

These are ideas for sustainable business models, of which Pay-Per-Click traffic is only the first step of the lead-generating funnel. I actually got sidetracked while writing this blog entry and began researching these markets in HexaTrack PRO. If the competition in this market is clueless (it usually is), and traffic is high, we may have winners here.

HexaTrack will have the answer for me in a few days of competitive research. In the mean time, I will begin building some sites in these 3 markets, based on proven templates that we're sharing in the PRO membership area shortly.

Don't get me wrong, I don't like to work more hours than necessary. That's not what "not being lazy" is about. Most sustainable business models that we share behind the scenes are completely "cookie cutter." Amish 2.0 just gets more long-term benefit from everything he does now, than Amish 1.0 ever did.

Finally, when HexaTrack's competitive research shows me the green light, I will begin running some of the more obvious keywords that HexaTrack found for me, and send traffic to my sites. I will burn a few bucks, with a close eye on my daily spending limits, to feed some data into HexaTrack.

(By the way, even though the $1 offer is cheap, we do not want you to sign up if you're completely broke — you will need some money to experiment with Pay-Per-Click advertising, or you will not succeed!)

As I get clicks and conversions in these markets, HexaTrack PRO will detemine my money keywords… which are usually (but not always) found in the "long tail" end of the spectrum. I will keep the keywords that convert, and ditch the keywords that don't make me any money.

You could do the same in the next 30 days. My tool is only $1 for that whole period of time (coupon code: bestweekendever). It's the only tool I can recommend, because it's the only one I use myself. I recommend you sign up for it now, because after this weekend, we have to take care of our existing members. Meaning after Monday 12 noon Pacific, it won't be available at all, at any price.

~Amish

P.S. Don't forget the coupon code: bestweekendever

Without the code, your shopping cart will show $197. That's the price that everyone else pays this weekend, except you our loyal blog readers. It's not a big gift, but accept it nevertheless. Invest the savings into your own Adwords campaign (remember, the second two weeks of your trial period!). Just so long as you take action. I have faith in you. Go here to join us at HexaTrack PRO for just $1.

 

 

 

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June 5, 2008

Have the best weekend ever with our $1 offer. We just had ours.

by: Larry

What is an opportunity?

Stupid question? No really, let's try to define it.

I'd say it's the prospect for one of two things:

Either gain. Or avoidance of pain.

And, of course, an opportunity is time-sensitive. It comes and goes. The whole scarcity deal.

I'm not the type to beat around the bush, so let me come right out with the fact that I have an opportunity for you, buried right in this blog post.

I think it's a solid opportunity, but hey, that's just me. I don't like to "sell" people on opportunities I offer. The kind of people  I like to surround myself with, usually recognize a good opportunity, and jump on it, before it disappears.

Not that it is I who make the opportunity disappear. It's just in the nature of the beast. These constellations that form opportunity aren't always under our control. In fact, most of the time, they are serendipitous. I'm a strong believer in that.

Take David Wolfe, Len Foley, Daniel Vitalis, and Mike Adams, for example. Amish and I had a chance to meet face-to-face with all of these guys this past weekend in Atlanta. Even if you don't know who these guys are (you should!), the point is, we jumped on a plane and went. We seized an opportunity when we saw it.

[If you remember, we're helping David Wolfe's Sun Food business, and his membership site operated by Len Foley. It's one of those weird "hobbies" that Amish and I can afford to spend time on, ever since we've put our Pay-Per-Click 2.0 business on cruise control with HexaTrack PRO.]

Before I explain the opportunity I have for you, let me explain why our Atlanta get-together was so unique, anyone –including you!– would have jumped on it right away:

  • David Wolfe seems to be more than your next nutrition "guru"; people literally go nuts over this guy wherever he speaks. Freaks us out a little that we're now working with him, "on the side" so to speak, building his massive raw food business www.sunfood.com.
  • Len Foley is one of those elusive super internet marketers out there, best known as owner of dozens of successful membership sites, and viral video maker. As a raw foodist, he spread the superviral video "The Bionic Burger" on YouTube. Look it up! Len charges tens of thousands of dollars upfront before he'll build your membership site.
  • Daniel Vitalis (shown here holding a medicinal mushroom), calls himself an herbal tonic and elixir master. We think rightfully so; we tried his concoctions. He runs www.elixircraft.com, and yes, we're into that weird kind of stuff.
  • Mike Adams (tall dude), another one of these behind-the-scenes guys that few have ever heard of. But how does a membership base of 1.2 million subscribers at his site nutritionnews.com sound?

We're not at 1.2 million members yet with HexaTrack, but comparing membership sizes is not what this Atlanta meeting was about. It was about the opportunity to meet, and exchange value. Every good opportunity means you get at least as much out of it as the other guy.

(Thank God we don't have 1.2 million HexaTrack members; as you remember our servers melted down a couple weeks ago with just 8,000 members.. The ghosts from that meltdown, are by the way, the reason why the opportunity that I have for you is so, umm, timely…)

"Okay the suspense is unbearable. Larry what is the opportunity for me?"

My development director Jeffery gave me a recommendation the other day: No more new HexaTrack users, or the server overwhelm from last week is going to happen again. And I'd rather pull the plug than stand for another service outage again.

See, I don't like to apologize for screwups. I like to avoid screwups in the first place. Amish is too nice to make heads roll when necessary; I have no problem with it. So I'm taking Jeffery's recommendation very seriously. 8,000+ members is enough, so we will freeze HexaTrack membership status as of Monday, June 9, 2008. I don't care if some people will be butthurt about this. Leave it Larry to always do what has to be done.

That means:

  • After the freeze, all current membership accounts will continue to get support; in fact much more so, now that we can take a break from marketing HexaTrack
  • However, no new membership signups, not FREE nor PRO (that's right, you can't even offer us money to take you on)
  • No upgrades from HexaTrack FREE to PRO. That means if you decide to let this pass and stay with a FREE account (the account level with limited features and no PPC 2.0 training), it will stay at that level until we re-open (which could be months).

The reverse is true as well: If you read this before 12 noon Pacific Time on Monday June 9th, you may manage to sneak into one of the last PRO 2.0 membership slots we're accepting now.

And to make good on our prior promise of a gift from us to you for the long server downtime last month…

 

…we're offering HexaTrack PRO 2.0 for
just $1 for the first month, plus we waive
the $50 set-up fee — this weekend only!

Click here to sign up for a buck and use
the coupon code: bestweekendever

(Offer ends Monday June 9,
12 noon Pacific / 3 pm Eastern)

So it's official… you can now get into HexaTrack PRO 2.0 for just a buck, and with your $1 trial membership, get our full Pay-Per-Click 2.0 training delivered to you month after month, in form of:

  • Training videos
  • PDFs
  • Interactive software

We call Pay-Per-Click 2.0 (PPC 2.0), or "the art and science of getting riduclously low per-click prices and ludicrously high conversions." It's done by combining traditional Google Adwords (or other traffic sources) with Web 2.0 technologies such as video, social networking, social bookmarking, blogging, and so on. Join the HexaTrack PRO 2.0 tribe and you'll see. Hey it's only a buck, damnit!

So here's the hard timeline for this $1 offer (and the subsequent account freeze):

Thursday June 5, 2008: Price structure changes from $97 to $1 for the first month (no set-up fee; subsequent months are $147). Use the coupon code: bestweekendever

Thursday - Sunday: Amish and I have an awesome value video for you which is all about the inner transformation that we are really all about… on the surface, the video is about nutrition… but on a deeper level, it's about the mental junk food you're addicted to.

(Shall you too convert from a follower, dreamer and "biz-opper" to a true Internet marketer that takes charge of his life and his destiny, by taking advantage of the connections between things…)

Monday, June 9, 2008: All offers will be yanked, no new HexaTrack FREE or PRO for anyone. Instead, there will be a waiting list, for the time after our next server upgrade, when we're prepared to take on more users…

-Larry

 
P.S. Please comment below on this offer. Fair? Too little? Too much? Remember my definition of an opportunity is that you get at least as much out of the bargain as the other party, if not more. HexaTrack PRO is only a buck for the first month this weekend. I think that fits the definition of "you getting the better end of the deal". Nuff said. Join our tribe here, before we close memberships and don't forget your coupon code: bestweekendever


 

 

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May 27, 2008

Larry busted an anyeurism (again): HexaTrack new memberships will be frozen next week!

by: Amish

I know when Larry is about to get mad.

I see those "little signs" on his face.

His eyebrows furrowing, the corners of his mouth frowning.

You don't want to be near this New Jersey hothead when he's pissed off. (Trust me - even though his occassional annoydness always comes from a good place.)

Anyway, I saw the signs yesterday.

Larry was about to blow a gasket.

So Larry and I had a "talk" (gesturing quotes in the air here)…

To say this upfront: It's all good now. Larry is happy. No blood vessels blown. No voices raised.

But I had to proactively address his concerns. I knew what this was about, so let me come right out with the result of our little chat:

Beginning some time next week, we won't be able to take on more HexaTrack users, FREE or PRO level, unless we want to risk another server meltdown like last week :-(

I already told you about our upcoming HexaTrack PRO 30-days-for-$1 offer, to go live next week, along with a necessary price rise to $147/mo, to pay for our fancy new server infrastructure.

(We came up with that as a humble peace offering to everyone who thought we had fallen off the planet during our server downtime; as of now you can still get HexaTrack PRO for $47 a month forever, but with a $50 set-up fee.)

Here's the issue: something's gotta give.

Looking at our server stats, Larry noticed yesterday that you've been pounding our servers harder than ever before (especially the keyword & ad spy tool) .

Not that there's anything wrong with that. Lots of folks signed up at the old $47/mo rate in the last couple of days, and when the $1-for-30-days offer is out next week, we expect another rush of PRO signups. So our current offers stand,if you want to learn this new art and science we're calling Pay-Per-Click 2.0 as a PRO member, but…

…after next week, when the $1/$147mo deal is over, we'll have to take a break from accepting new members. For a while. For real.

Larry consulted with Jeffery our development director, and they concluded: we'll have our hands full helping existing members, and we need some time to grow our infrastructure. All existing clients will be fully supported, in fact, even more so, as we can take a break from marketing our tool and really get into helping you.

So here's the updated timeline of what we'll have to do to make our existing members happy:

  • Currently: Become a full-fledged PRO 2.0 member at $47 a month (locked in forever) with a $50 set-up fee.
  • Next week for 24 hours: Become a PRO 2.0 member at $147 a month (locked in forever), but pay only $1 for the first month.
  • Therafter:
    • No more HexaTrack FREE signups (there'll be a waiting list)
    • No more HexaTrack PRO signups (as we'll be busy teaching existing PRO users the way of "PPC 2.0")
    • No more upgrades from FREE to PRO

No more upgrades from FREE to PRO until we re-open?

This deserves some explanation.

Even if you're already a HexaTrack FREE member, your membership status will be "frozen" in FREE mode until we decide to open new PRO memberships up again. None of this means that your account itself will stop working — quite the opposite, you'll get better service from us, whether you're at PRO level or FREE level, now that we're not going to be distracted with marketing to new members.

So, without trying to making this some big deal "high pressure" proposition, you may want to decide this week if HexaTrack PRO 2.0 is for you.

To that end, I filmed a brief video walking you through our new features:

  • Support for all affiliate networks, not just the "big 6"
  • Keyword tracking for any e-commerce site!
  • Tracking your e-mail campaign clickthroughs, opt-in rates, and even conversions

Please post your comments below and let us know what you think…

Again, we're sorry that we have to "freeze" the influx of new HexaTrack memberships as of next week, but I hope you can already see that fewer new members means better features and more individual attention to every customer.

(8,000+ HexaTrack FREE members is a LOT to deal with!)

If you want to participate in the cool stuff that's to come, consider upgrading to HexaTrack PRO now under the old terms ($47 a month with a $50 set-up fee), or wait with your upgrade until the $1 down, $147/mo offer comes live next week (for only 24 hours before we shut the gates).

Oh… and thanks for helping me cool down Larry… ;-)

~Amish

P.S. There's ONE secret  feature that did not make it into this video…

Announcing the HexaTrack International Keyword Spy Tool (HexaTrack PRO 2.0 only)

This is something you asked for.

And when you ask Larry & Amish, you shall receive.

(If your feature request is cool, anyway.)

This feature request is one we really liked so we're paying our coders overtime to get this done by next week.

You will be able to track international ads on Google Adwords in about a week or so. This means when you advertise in regions other than the United States, HexaTrack's Ad Spy Tool will adapt and only pull up competitor's ads in the region(s) you specify.

If you want to find out who advertises on google.hk (Hong Kong) under your keywords, HexaTrack can do it. Or google.de (Germany). Or google.co.uk (United Kingdom). Your choice.

So there… another goodie for PRO users. (Take it or leave it… but if you're an international Google advertiser, you should really get in on this before we close the gates.)

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May 24, 2008

(personal video) a fine mess we have gotten you into…

Wow… 7 days of downtime!

A fine mess we haven gotten you (and ourselves) into. Our mothers would be proud.

Thankfully it's over (or you wouldn't be seeing this blog post). But before I go into today's video, let me tell you right away that Larry and I are going to make it up to you. No ifs, ands or buts about it. We'll be dropping a hint of what we'll be doing for you in the video…

But first, some serious words are in order…

While some of you have only been "playing around" with HexaTrack FREE so far (you know who you are!!), quite a few of you have begun to build their livelihood on our HexaTrack PRO tool.

We recognize that. And we recognize that if we have a downtime, you may be without campaign tracking and optimizing for hours or, or as it were in this case, even for days.

Whoever hosts and controls our servers, holds the key to the success or failure of thousands of HexaTrack users!!

It sure boggles our mind, and, quite frankly, before this event, we thought of ourselves as just two dudes helping a bunch of people out, who aren't yet as successful at PPC as we are.

…but a wise man once said: With great power comes great responsibility

One of our friends suggested to blame these ten days from hell on Kaela the cat (she's playing a cameo in today's video, btw). Another friend said to blame it on RackSpace, our hosting company.

Look, whether it's the cat or the co-lo, at the end of the day it is our responsibility to keep HexaTrack going… so you can continue to:

  • research new markets
  • brainstorm new keywords
  • spy on your competitors' Adwords ads
  • determine the likely profitability of campaigns in advance
  • ferret out the keywords that are actually making you money, as opposed to the ones you just think will make money

(To say this upfront to those who just casually follow HexaTrack: downtimes like these will not "stop" your campaigns so long as you replace the HexaTrack redirect link with the original affiliate landing page, or your own landing page, respectively.)

But enough technical support mumbo-jumbo. Enough attempts at explaining the catastrophe.

It's really not yours or anybody's fault. At the end of the day, it's us.

Yes, the buck stops here, with us, and we're sorry.

We will make it up to you… that's what today's video announcement is all about:

 

Before I get into the details about our "apology offer", let me insert this important bulletin:

The time has come: Better, more expensive HexaTrack PRO version 2.0 to be released next week

Okay, we kept saying the HexaTrack PRO price would increase when we would turn PRO into the ultimate "Pay-Per-Click 2.0" membership for both learning and automating our "secret sauce" of PPC 2.0 techniques.

We also said, this price increase would not affect your subscription if you already had one, or would get one right now.

We kept announcing this (like a broken record!) and kept encouraging you to upgrade to PRO ASAP, so you would get grandfathered into the upgraded PRO at the old price.

And I know some of you didn't quite believe our announcements any more… they kept dragging their feet to upgrade to PRO, thinking –hoping!– we didn't really mean it.

Well, as of next week, we must increase the PRO monthly recurring fee for new members to $147. Not just to pay for our new $7,000-a-month server tab (more on that below)…. more so to keep delivering all these new PPC 2.0 automation features, about which you'll hear a lot more in the next weeks:

  • Track any affiliate network, not just the big 6
  • Track any action on your own site (product purchase, opt-in, anything) and find out the exact long-tail keywords that lead to it
  • E-mail campaign tracking
  • …and of course, our training materials for all of the above, revealing the techniques we've been quietly using to get clicks from Adwords as low as 2 cents!!

As you see, we're true to our word. Unless you already are a member, or become a new member this week, you will pay over triple our current rate, or $147/mo for the PRO membership with all its focus on education.

[Again, to clarify: Anyone who becomes a member before the official day of the price increase will never pay more than  the old $47/mo, ever!]

But it gets even better…

So what if Larry and Amish, the negligent but repentent sinners, made the following true for you…

What if we waived the $50 setup fee for HexaTrack PRO 2.0 on the day of the price increase, for a full 24 hours?

…and what if we reduced the $147 fee for the first month of PRO usage to, say, $1?

(…so you would basically get $196 worth of stuff for free?)

…would you find it in your heart to forgive us?

It's your chance to make fun of us for our server woes. It's your chance to stick it to the co-lo man. Or to the cat. Or to whomever you'd like to blame. (We, of course, put the blame squarely on ourselves, where it belongs!)

Anyway, this would be your chance to test-drive what is probably the coolest pay-per-click membership on the market …for just a buck flat!

(All hosted in our brand-new $7,000-a-month server facilities, of course — this week from hell is never going to happen to me again, if I have a say in the matter.)

So for a buck, you'll get HexaTrack PRO 2.0 and all the related educational benefits that we have coming down the pike for PRO users, such as the pay-per-click 2.0 training we've been quietly preparing during our forced server downtime… (so,  umm, thank you, server gremlins, for giving us the quiet moments we needed to finish this stuff up!)

But wait, there's more… we came up with a clever name for this too:

Watch out for the 24-hour HexaTrack PRO "Mea Culpa Sale!"

So here are your two choices:

  1. Either get HexaTrack PRO 2.0 now, pay $97 for the first month, then $47/mo for life.
  2. Or wait for the "Mea Culpa" sale next week and get HexaTrack PRO 2.0 for $1 for the first month, then $147/mo for life.

Where? Right here at www.hexatrack.com/pro

When? The server gods willing, mid-next week (give us a few days to recoup from our server meltdown)

What? One month of HexaTrack PRO 2.0  for a buck and no set-up fee.

Watch this space…

…and again: We're sorry!!! :-)

~Amish

 

P.S. What if you already own HexaTrack PRO? What if you've been a loyal customer of ours, perhaps built a few campaigns based on PRO, and thus gut really shafted during the downtime? :-(

We've been racking our brains… what to do for you? Our recurring billing system won't let us easily reverse any of your fees for this month, especially not an oddball amount like $196 (which is the gift we're willing to give new members next week). Reversing odd amounts like this would be an accounting mess.

But we figured out a way to make it up to you double and triple… to you, the current PRO user:

As you know, we have more, exquisitely exclusive training options and products coming down the pike… offers that wouldset mere mortals back by hundreds, if not thousands of dollars.

However, since you're not a mere mortal, but one of the first PRO customers to prove your loyalty to us, and you stuck it out with us during this server downtime, you deserve a special reward:

You'll receive an electronic discount coupon at least worth 2 months of HexaTrack fees, redeemable towards specific upcoming Hexa products and services.

Fair?

P.P.S. Don't e-mail us about this coupon just yet — if you're a current customer, we obviosuly have your contact information and as soon as the details on our next paid offers are finalized, we'll let you know — by way of a special e-mail bulletin — how exactly you can claim your discount.

Thanks again for your patience and support during these grueling 7 days…

P.P.P.S. I can't overemphasize this: If you're already a current PRO customer (or become one right now), your monthly $47 fees will not increase after the "Mea Culpa" $1 sale next week. No matter how you got into the membership, your features will automatically be upgraded to HexaTrack 2.0, if they haven't been already. Take comfort in the thought that everybody who signs up after next week has to pay $147 a month for a service that you only pay $47 a month for… forever!

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May 6, 2008

Larry & Amish questioned for 42 minutes… by Keith Baxter!

by: Amish

Let me say this upfront: Keith Baxter is a conversion tracking freak.

I kinda knew that upfront, before I got an out-of-the-blue e-mail form him that one day in March, where he offered us to pay what I thought was an outrageous sum for our consulting services.

After all, Keith is kinda famous… known as serial Internet entrepreneur and founder of his own affiliate network, ModernClick.com and the new Offer Domination. Why would this man be so interested in lowly old us?

Then I thought about it: If you run your own affiliate network, tracking is not a convenient afterthought in your business… it is your business. Still I was a little surprised to get that much interest from a guy who is that famous… and, well, it turned out to be kind of a tough love as you'll hear…

I'll explain in a minute, but before I go back to Keith:

Who else wants to apply for one-on-one Internet business coaching through us?

A quick sidebar here that the doors are closing on the application deadline for our soup-to-nuts Internet business mentorship program. In my last post I opened the doors to our by-invitation-only program and this Saturday May 10, 2008 the application deadline is going to end.

Before you freak out and increase the flurry of applications we have received by filling in what you might think we'd like to hear, let me put you at ease:

We have not selected all final candidates for this program yet (only about half of all final candidates), so only apply after you read the questionnaire associated with this, and only if you feel you have something unique to offer to us as well. There are no wrong answers… so long as we feel you're potentially worth mentoring, there's no reason why we wouldn't select you.

Feel better now? ;-)

See, originally this was going to be an exclusive consulting service meant for high-end business clients, because — like you — we have only so many hours in a day…

(You know, to surf, blow money on dinner tabs, spend time with our girlfriends, and, err, yeah to do that dreaded thing called work.) (Yes, not only Larry knows horrible 4-letter words!))

Turns out we found a way to "multiply ourselves" (or at least to multiply our method) that would allow us to take a few more of you under our proverbial wing, without the cost…

Namely, we are doing so by using coaches that we trained personally in our way of setting up full-circle traffic monetization loops… from market research to product search-or-creation to traffic generation.

Traffic comes from PPC and other methods (the latter to be divulged only to approved students), and next on the curriculum is copywriting, landing page optimization and the basics of search engine optimization (which you need to apease Google's quality score police).

Lastly, we teach tracking and calibration, using, well, HexaTrack (duh!) and how to turn it all into a sustainable business by building relationships with your prospects that will last forever.

Apply here before the form is removed by the grim application form reaper (expected to arrive here in La Jolla on Saturday). Applying costs nuttin' and we'll complete the interview by calling you back on our dime.

…aaaaaaaaand back to Keith Baxter "grilling" Larry and me for 42 minutes:

Yeah "Tracking" is also my cue to get back into this interview thing that Keith eventually talked us into (he insisted he'd at least get an interview from us, if he couldn't buy our time outright).

"I know what you're thinking… "

You're probably expecting one of these "softball Internet marketing" interviews.

Yes, Larry and Amish can see into your dirty little mind! ;-)

And yea, of course you can tell right away that Keith likes HexaTrack (especially the PRO version with which he apparently makes a lot of money).

Still I'm glad this interview didn't turn into a completely embarassing lovefest — quite the opposite actually. Both we and Keith insisted that we pile on free value upon more free value in every minute of audio here and discuss the harder-to-address questions that newbies to the PPC and tracking game may have:

  • "How do you start with little or no money?"
  • "How do you find markets, keywords and offers that are profitable off the bat?"

…and our favorite question of them all:

  • "This really is beginning to sound like work, when you suggest things like building your own landing pages with good quality score, writing copy, building lists, making your own products, and what-have you!"

We never said this is not work. We only said we didn't like work… yet we do it and we only want to work with people who accept this reality for themselves.

Yet, it is our fundamental laziness and preference for profit over spinning our wheels in gigantic spreadsheets that made us develop HexaTrack in the first place, and we can only speculate whether that's the reason that Keith is now automating a bunch of his closed-loop traffic circuits with HexaTrack PRO.  ;-)

Enough teasing, I can feel you shift around in your seat from here, so enjoy the interview and don't forget to comment below!

Click the Play Button Below to Start the Audio!

~Amish

P.S. After listening to today's audio you should have a better taste for what's involved in running a HexaTrack PRO-based business.

Before you apply for our one-on-one mentorship program, let me re-iterate that this is realistically only for readers of this blog who are comfortable with applying themselves to the the full cycle of traffic generation as described in Keith Baxter's interview…

…and if you paid close attention to the interview, you'll see that a certain inner change may be necessary as well. As you go deeper and deeper into this, you'll find this inner shift inevitable… from one-shot get-rich-quick-addict who chases the next hot CPA offer to builder of long-term relationships with your lists…

If this is you, we not only welcome you to apply here, we want you to. The form will stay open till Saturday as promised.

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May 1, 2008

We're taking a few of you under our wing…

by: Amish

Things went a little nuts here… since last week's announcement, I've literally gotten bombarded with inquries about this…

(two guys even wanted to send me their credit card numbers on the spot!)

Of course I'm talking about our limited mentorship program that I was stupid enough to mention in my last blog post.

I say "stupid" because we originally meant to keep this on the down-low and personally invite some of our best users into this… actually for a very high fee, proportionate to the exclusivity and power of the methods they will learn from us.

Still, I floated the idea on the blog, silly me, and now we've gotten requests for mentorship from all over the world. (12 countries to be exact.)

[We love getting your e-mails, by the way, and will respond to each one just as soon as we can.]

Look - as you can see from our videos, we're just two guys…

Yes, we have employees and contractors who help us code HexaTrack. Who design quality-score friendly landing pages for us. Who research and write niche market e-books for us.

We even trained some of those cheap offshore guys to set up and babysit our PPC campaigns for us (if they can learn this, so can you!)

But all the training and help that we have been giving to ANYONE comes directly from us, Larry and Amish!

From our adventures with HexaTrack, The New PPC, and especially from my "leak" on the blog, we learned that many folks need a lot more help than we can provide here… whether we provide it for free, whether we charged a fee, whether we partnered, or whatever mode we would work together.

Yes, if you're the technical tinkerer type with unlimited time on your hands, you can probably figure this out with just our videos and the other free resources online from many of our friends.

What are you saying? You're not that techie type? You didn't delight in taking radios and toasters apart when you were a child?

Instead you want something "odd" like step-by-step shortcut to results fast? Well, you might be interested in what I have to offer in a minute….

While we're making public announcements… we need more case studies, testimonials, and success stories… here's why that's hard for us:

Nothing inspires success like success — agreed?

We have big plans for our little company and there's no better way to spread the word with videos like our recent $45,000 video (click if you haven't seen it yet)…

…except this time, we want you to be the one whom we show grossing $45,000+ in a couple of days!!

Now here's the problem with getting success stories from users: Everybody is so darn secretive about their successful Internet marketing campaigns.

We don't exclude ourselves there, by the way, as you've seen in our videos. We have no choice but to blur out private information so that not everyone and their mother overruns the niches we've found, and thus ruins those for everyone. Fair?

However, taking that secrecy into account, there's only one way for us to get success stories: Take a strictly limited number of HexaTrack users under our wing and give them personalized one-on-one training, coaching and mentorship — not only in Adwords advertising, but also in:

  • finding profitable affiliate offers so you don't waste time and money on duds
  • creating products from scratch, or licensing off-the-shelf products that sell
  • copywriting for your pay-per-click ads so you rank higher and pay less per click!
  • finding and exploiting pay-per-click traffic sources other than Adwords
  • cash flow tricks accessible only to insiders to help you fund your campign
  • getting floods of free traffic through natural search engine optimzation strategies

Before I continue to drone on about what we could teach you, let me ask you this though:

You realize the value of personalized one-on-one training, don't you?

Especially in a field like PPC that can make tens of thousands of dollars quickly, but that also requires a substantial investment to get such results, right?

From that follows, if you're serious about becoming one of our success stories, you can no longer treat this as a hobby, as an onlooker, as the dreaded dreamer who consumes one free video after another without taking action…

You realize that, from today on, you have to approach this seriously and professionally if you don't want to waste your time and ours, don't you?

The drawback is, we're only two guys…

 
There's only so much we can teach you one-on-one, and frankly, we still need some time to surf and enjoy the La Jolla sun!

So we spent the last months scouring the Internet and our temporary hometown near San Diego… and we found about a dozen qualified mentors for you…

We figured that about a dozen mentors will be just the right number of trainers to produce at least a few smash-hit success stories among you, the HexaTrack users.

Also, a dozen is just about the right amount of coaches that we can still personally train and oversee… any more one-on-one coaches and the quality of your training would suffer.

With a dozen mentors, each one can take on a handful of clients… not less, not more

My point here is that you understand that a mentorship program like this is strictly limited to whom we can take on and whom we can't. Once all trainers are busy, that's it and we have to close the doors on new applications until someone drops out of the program.

Why there's a limit on this mentorship program should be clear by now.

We also had a soul-searching session this week – about success and failure. We come up with some specific success criteria that, in our humble experience, are absolutely decisive for your pay-per-click marketing welfare.

These factors decide — strangely almost from the get-go – whether you end up going nowhere with Adwords, or whether this will be a serious business that helps you:

  • pay off your consumer debt including your home mortgage
  • save for your nest egg (I'm sure you don't want to be doing this forever — even if it's the easiest business in the world!)
  • bankrolls your lifestyle so you can afford to travel and do business from essentially anywhere… like Larry, myself, and many of our friends!

Straight shooter alert here: We wouldn't be Larry & Amish if we didn't tell you upfront that not the least of these factors is having access to some credit to pay for your keyword bids, and the ability to pay a nominal monthly fee to cover the expense of our mentors. The other main factor is determination, professionalism and seriousness. I already hinted at that.

If you lack either… if you're lazy, desperate and broke… if you think pay-per-click will propel you from zero dollars to Black Amex in a couple of months… then please don't apply!

We really can't help you, other than with our ongoing free training here on our blog, and by way of making the low-end version of HexaTrack available free. But if you stay with the free training, don't complain about our occassional rant and rave about how you need to get off your duffs to make this work! ;-)

Fair?

Onward with those who are serious about builiding a substantial Internet marketing business in 3 to 6 months, a year tops…

The first step to get access to our mentors is a telephone interview, to see if you're qualified. We need to see if you're remotely ready to become one of our future success stories.

You might not like this. You might be a shy wallflower who prefers to sit behind his computer and never talk to anyone. That's not how this training program will work.

You will get Internet marketing training over the phone and the Internet, and it will be so interactive, you might get sick of our coaches calling and pushing and prodding, to help you achieve your own success. Yes, you might get sick of us helping you so much, quicker than we get sick of you not doing your homework! ;-)

If you're not really "feeling this" and would prefer to build your schedule around your favorite daytime soaps, or whatever you like to waste time with, offline and online, I seriously would urge you to go back a few paragraphs and re-read what I have said about do-ers vs. dream-ers.

I want our success stories to not be mediocre successes… I want to see average folks, who put in a reasonable effort and investment, to succeed beyond average. Another $45,000 video starring you would be nice, wouldn't it?

To schedule a telephone interview now…

…fill out this quick survey, which a psychologist friend of mine developed… it will give you and us great insights into your "success readiness". It is loosely based on the success critieria which I have alluded to above.

IMPORTANT: There are no "trick questions" or "knockout criteria". It is important that you answer everything honestly and don't fudge anything, including financial questions (don't be that guy or gal who's pretending that their life is a cakewalk already — it never is, including ours!) Also, if you're financially completely unable to cover at least some Adwords spending and an at-cost mentorship fee, please postpone your application until a time that you're financially more stable.

Every application will be reviewed manually and considered as a whole. We want folks from all walks of life, whether you already run an PPC business, or whether you're just getting started.

Here you go:

 

What's the next step?

We'll manually review your application and if we feel you're a good fit for our mentoring program, one of our coaches will give you a call at the times you indicated. Your interview will take approximately 45 minutes from the time we call you to the time you hang up.

It's our goal, for those whom we select into the mentoring program, to make it the best 45 minutes they'll ever spend…

 ~Amish

 

 

 

 

 

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April 25, 2008

Adwords Quality Score Exposed and Black Cards…

by: Amish

If you've been enjoying our online training for Adwords, you may be very interested in an announcement we're about to release in the next coming weeks:

We're looking for a few motivated pay-per-clickers who may qualify for personalized one-on-one mentoring to explode their business in 3 to 6 months!

(This is only for people who seriously want to bypass the rest of the pay-per-click crowd and get results fast)

This week though, before get into the details of how you can qualify for this limited mentorship program, Larry and I want to share with you the only way we know how to:

  • appear on the front page of Google's results and…
  • still get clicks for under 10 cents from Adwords!!

Of course, it's the dreaded Adwords Quality Score that you need to pay attention to, and this video shares with you pretty much everything we know about that pesky "little" factor…

(and I don't really  mean little — it's a factor that literally can decide if you'll be forced to exit this game after a few weeks, bankrupt with a load of credit card debt… or if your continued PPC profits and turnover afford you an invitation from American Express to get one of their coveted Black Cards…)

Yes, opening that "Black Card" invitation envelope was probably one of the weirdest moments in my life… my other successful PPC friends tell me it was the same for them… does American Express know we're just regular bums, working from our homes, who just stumbled upon a really effective way to make money?

Well, if you want one of those puppies in your wallet, here's how to get one step closer:

youtube version (part 1) - http://www.youtube.com/watch?v=LUZ0iupf8co

youtube version (part 2) - http://www.youtube.com/watch?v=9nZZoMaEalU

Here's today's challenge for you:

Are you going to use this information or just consume it?

After watching this video, are you going to take our advice and make your landing pages congruent with your ads congruent with your ad groups congruent with your keywords?

Will you start thinking through what it takes to harmonize all the components in your click funnel?

If you're not starting today, then I'm doubtful we can help you, ever. In fact, you may even make Larry a little upset…

  • Because you're not doing this for Google (even though Google loves well-calibrated click funnels)
  • You're not doing this for Larry and me (even though we want you to take action)
  • You're not doing this so you can brag about your results by commenting on this blog (even though we like to hear success stories)
  • You're doing this for your bottom line, dude!

The better your keywords match your ad groups match your ad copy match your landing page match your offer, the lower your click prices. The pennies you save this way can transalate into hundreds of thousands of dollars a month on your bottom line! We have been talking about this for over a YEAR now.  And people are just starting to GET it?

(Hint: These could be thousands of dollars towards your own Black Card…)

As you may have noticed, doing vs. dreaming (doing vs. whining!?) is a recurring theme on this blog.

In fact, when we expose the details of our upcoming one-on-one mentorship options, your own Internet marketing resume –your track record of having at least tried something (vs. just talking about it)– will become the pivotal factor deciding over acceptance and non-acceptance into our inner circle.

This doesn't mean that you have to be successful already, or have to be some kind of PPC genius. Relax!

This is about your attitude and your proven willingness to work on your success so we can trust you will be a valuable partner to us rather than what Larry would call a "royal pain in the ass" (his words not mine!)

If you can show us (and the world) that you're do-er material, the announcements coming over the next weeks will be for you...

 ~Amish

P.S. One-on-one mentorship or not, our free videos and education on this blog will continue, no matter what…

P.P.S. Yes, HexaTrack Pro prices are going up soon… originally we figured about double the current rate of $47/mo…

But since we leaked that news, I've literally gotten lambasted by our other Internet marketing friends… the ones that use HexaTrack Pro every day to establish or maintain their own "Black Card" status.

They told us we're idiots for not charging at least 10 times as much as we charge now…  I'm not making this up… they suggested $500 per month or more for HexaTrack PRO!!

We're still pondering this…

You probably already figured that charging this much isn't exactly our style.

On the other hand, our friends are right in saying that a tool that is so valuable (to those who actually use it!) should be of somewhat limited supply.

So where will the new HexaTrack pricing be, with PPC 2.0 Training Reports and all
the other goodies that we promised?

It probably won't be $500 a month (yet).

But it won't be "only" $97 a month, either.

We're still thinking about it.

 

One thing is for certain, we value your early commitment to our tool and will NEVER charge you more than $47 once you have signed up at the current rate, no matter how much the price for new sign-ups will go up in the future:

http://www.hexatrack.com/pro

 

 

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April 10, 2008

The HexaTrack Success Guide is Here

by: Larry

Alright peeps, here's another piece of massive, free value we really wanted to get out there, and I'm glad we're a big step closer today…

Mine and Amish's goal is to give you a complete guide to succeeding with Pay-Per-Click in general, and HexaTrack in particular. With as little fluff and hype as possible, and as much information jam-packed into a 120+ age PDF as we could compile in the last week or two (our girls were here and California… outdoors was calling… so forgive us for not posting new content in about a week!)

I know, there will be a misspelling or two… deal with it!

Look it's version 1.0, and some of our PPC friends who proofread The Guide have already privately complained about a few omissions and a few bits of jargon that we forgot to explain properly.

Fine, ignore a handful of imperfect bits, and you can still run with 120+ pages of free, money-making information. Or go spend hundreds (thousands?) of dollars on your next pay-per-click or pay-per-view guru package for the same information we'll give you FREE.

(Ever notice how the guru courses usually have lots of spelling errors and omissions… and you spend thousands on them?)

Where you get your education… it really doesn't matter to me.

What does piss me off is when I see that you don't apply whatcha learning here… when you don't make an honest attempt at implementing the strategies that Amish and I suggest.

If you're that type of armchair quarterback, you had better go to the "gurus". Studies have shown that the more you pay for something, the more your mind psychologically tricks you into rationalizing your decision after the fact. Because you'd be that much bigger of a fool for having made a wrong choice!

If you're not one of those "backseat drivers", though, you'll always find an open door here for your questions and (differing) opinions. Including your constructive criticism, so long as its based on the honest steps you took to replicate what we suggest, rather than an ivory-tower dissertation on why what we're proposing can't possibly work.

In this spirit…

HexaTrack Success Guide.png

 

Download The HexaTrack Success Guide Here

What next? I am taking your feedback and suggestions very seriously. Especially when it comes to keeping it easy-to-understand and elminating jargon. As Amish said in an earlier post, we are somewhat of two "rocket scientists" in PPC.

Yes, we may be "too deep into it". We're keenly aware of that. We want this Success Guide to make PPC crystal-clear to anyone with some common sense and a basic level of computer skills… nothing more required!

Eventually, we want The Guide, this blog, and HexaTrack to be the only resource you need for learning this stuff, so long as you have basic knowledge of operating a Web browser and using office applications such as a spreadsheet or Web design software.

Will you help us on our mission?

Every comment on this blog will be read and taken into consideration. Even from backseat drivers… ;-) And those who help us will receive back manyfold. For example, with Pay-Per-Click 2.0 Tutorials which describe some "ethical tricks" that make us thousands upon thousands of dollars a month in PPC revenue… literally gold mines that nobody else on the Internet seems to have stumbled upon yet!

These tricks will only work with HexaTrack PRO, and will therefore only be made available to PRO subscribers. The monthly subscription fee for HexaTrack PRO will double (or more) in about 3 weeks, but not for those who have already upgraded to HexaTrack PRO before the price increase. Currently PRO is $47/.mo and it'll stay that way for you if you click here and upgrade today.

That's my blatantly-commercial message for you today; back to you and your blog comments!

–Larry

 

 

 

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April 1, 2008

Some straight talk about the $45,000 video…

by: Larry

Wow, we didn't know our last video, "HexaTrack: Proof Positive" would make waves like that. It raised quite a ruckus on our blog.

Before I get into today's video (you'll like it — it's funny!), let me say this straight up:

We're not here to impress you, or anybody…

Not even with the $45,000 video. We leave that to the "gurus" out there who will promise you one "miracle money machine" after another. Good for them. Let them guide their lemmings off the cliff.

In fact, if you're a lemming, I suggest you stop following the developments around HexaTrack right now.  Seriously. HexaTrack FREE, and especially HexaTrack PRO, is a tool for active do-ers, not for passive follow-ers. I'll explain in a minute why this is near and dear to my heart.

See, we want to be your un-gurus…

…and we hope today's video conveys that spirit. If not, I suppose we have to be funnier next time. Or even more straight and on-point, than in the epic 12-minute production you're about to see.

No, Spielberg didn't lay hands on it. Which brings me to some of the points raised on the blog comments. This video will address them head-on… (and the following is not a spoiler):

  • we'll address the "low video quality", and why it doesn't actually matter as much as some think;
  • and the 400-pound gorilla of all questions: How much did we spend in Adwords to crank in the $45,000 in two days? How much did we actually net?! [Spoiler alert: Even after Adwords cost, it was still a handsome daily profit]
  • "oh yeah, if you're so cool, why won't you show us the exact keywords and the offer that you made $45k with?" (Hint: not sharing markets protects profitable niches from the lemmings who would overrun them and ruin it for all of us.)
  • why will the "PPC 2.0 Tutorial Briefs" be only sent to people who upgrade to HexaTrack PRO? (at which point the PRO version will become so valuable that we have to charge more than the current $47/mo, unless you're grandfathered in at the current price);
  • …and finally the question that –to our knowledge– no creator of any Adwords management tool will dare to address head-on: When I use HexaTrack, are you guys spying on my campaigns so you can copy them and break into my market?

We'll address it all… you get the cool bits, the wobbly bits… we even left in the embarassing bits. Directly from Amish and me, from our new crib in La Jolla, California… are you ready?

 

There you have it. Plain and simple. That's our value proposition to you.

Run with HexaTrack FREE. Or upgrade to HexaTrack PRO, get our upcoming PPC 2.0 Briefs and lock in the current $47/mo rate. Whatever you choose, be a do-er, not a follow-er.

See, I'm from New York, so let me give it to you straight (…the only way I know how): Money is not made by sitting on your ass, watching videos about HexaTrack. It's made by sitting on your ass and using HexaTrack.

Seriously though, if you're reading this, you might secretly still be a follow-er, not a do-er. (You know if you are; quit lying to yourself.) If you're willing to come join this side of the Internet –the side that actually makes money!– mine and Amish's door is open; come on in.

Oh and if you need more pushing and prodding and marketing mumbo-jumbo, don't seek it here. We ain't feeding your Internet marketing daydreams any more. All we can do is develop our tools as good as we know, and give help for free in the forum and right here in the blog. What else do you expect? A house call?

More help is on the way.

Look I don't want to sound harsh here, like Mr. East Coast thug. Even if you're the most dedicated PPCer, you  will need much more help. We realize that the videos so far have not been enough. That's why my boy Amish is working feverishly on his written tutorial.

And: One of our next videos will go step-by-step through one specific, complete campaign, from start to finish, showing the market and all keywords, money spent, money earned, the whole enchilada, no holds barred. We'll throw it out there, free, so run with it …or do whatever you want with it!

That's where I'm coming from. If you'd like to reciprocate the favor and lock in your HexaTrack PRO price at $47/mo before prices go up, you can do so here. Or don't. It doesn't matter much to us, as we believe that HexaTrack PRO will be the most compelling combination of tool and insider PPC knowledge available anyway. And we keep the help for the FREE version coming, no matter what.

Catch you later…

–Larry

P.S. - Spread the Message.  We had to split the two videos on youtube.

Part 1-  (http://www.youtube.com/watch?v=EBmGOVtJl48)

Part 2 - (http://www.youtube.com/watch?v=wF1oAjzg39k)

 

 

 

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