June 24, 2008
Okay, Amish do you want to piss off Google completely??
by: Larry
Alright, with today's video I think Amish has pushed the envelope a little too far. I think he did great but man, some of the things he let slip out… I just hope not too many people in Mountain View will notice!! (We love you guys 
)
Not that we're showing anything in this video that wasn't in HexaTrack all along. Monitoring competitor's Adwords ads and how to interpret the results… frames and iframes to increase the quality score and apease the Google bot… that kind of thing…
It's just that the feedback from you has shown us that few people knew these features existed and used them properly. Or ever.
You asked for more training. We're obliging.
These are the kinds of tutorials that we're currently cranking out, now that HexaTrack memberships are frozen and we can fully focus on our FREE and PRO users' success.
So if you're reading this and you're not a member, it means that unfortunately I can't invite you in at the moment. "Frozen membership" means no new HexaTrack signups and no upgrades and downgrades, until, well, I feel that a great part of our HexaTrack users have followed the same transformation we made a couple of years ago…
I mean a transformation from "make money fast" opportunist to true Internet entrepreneur that treats his Adwords landing sites as a business to gain financial freedom and control over his lifestyle, rather than staying in "eternal learning-but-never-doing" mode, which is what most information junkies do.
As you know, I'm on a bit of a mission here with HexaTrack.
My personal selfish little goal is to turn as many of those of you, who still hang on to sorry little biz opper habits, into real businesspeople. (No offense if you already run a serious Adwords busines). For the rest that that means:
- Don't "try" to create great landing pages; instead do sit on your behind until they work.
- Don't whine about how cruel affiliate marketing can be, when things don't go your way; instead question and test everything (including our own advice!) and try again.
- Stop consuming educational material (inlcuding ours!) for the sake of "learning just one more technique". Instead, take action and be willing to fail with your campaigns.
In short: Stop planning and dreaming. Start doing. Today.
Dunno what you're waiting for… with HexaTrack, you have the tools at your disposal to do as well for yourself as we are… or better.
Awight… so what's the hubbub about this video?
Amish was really in a giving mood when he shot this yesterday (as he almost always is–more so than me anyway, lol). Here's my honest asessment of the 16-minute clip:
- When Amish tore apart the "Run your car on water" market, I wouldn't have named names and showed actual Web sites that he concluded he wouldn't promote. He did though, and I have to say, it was worth it to go on a limb and show real-world examples.
- He then switched to the cosmetics market and, with the help of a free tool written by one of our friends, reverse-engineered some competing offers and found a campaign that he would definitely give a serious try in Adwords. (A potential winner.)
- Want those extra-low price clicks? The sitemap generator he's suggesting is another great free resource to bump up your Adwords quality score, and a great example of the stuff that he and I test every single day… details that others just don't seem to know… or care about?
- But then, when it came to the FRAME/IFRAME trick to hide your affiliate URL, I don't think I would've spelled out our exact process to get 2-cents clicks, like Amish did… but oh well, he did.
See, built right into HexaTrack is an "ethical trick" that makes the GoogleBot think your site is a little richer in content than it actually is, leading to great quality score, even if you promote affiliate offers - the kind that Google doesn't normally like!
Pay attention to three parts where Amish puts it all together:
- listen to why he thinks the cosmetics offer is probably a market worth trying, even though the competitors seem to be only doing so-so (this asessment has to do with how quickly competitors seem to come and go in a given niche… less turnover is better!)
- then notice how HexaTrack's keyword-level tracking feature gives Amish that extra edge that your humdrum competitors don't have… HexaTrack wil tell you the true money keywords that are simply missing in your competitor's keyword mix!!
- Lastly, watch like a hawk when Amish shows how to build his GoogleBot-proof landing page. This part goes by a little fast, but our FRAME technique is an absolutely critical part of the HexaTrack secret sauce.
(I know, we hid that FRAME building feature cleverly in one of the more remote screens in HT's user interface. Working on that 
)
Okay before I get accused of hyping up my buddy's video too much, take a lookster yourself:
youtube links -
http://www.youtube.com/watch?v=1aCorly7qBw
http://www.youtube.com/watch?v=WHmqWK6qa4s
So this li'l technique should enable you to:
- without spending a penny, separate horrible markets ("Run Car on Water" ebooks) from markets that are at least promising
- build a quick FRAMEd landing page that, to the human eye, shows the affiliate offer, but to Google's bot, serves relevant content and good quality score
- Run the new campaign long enough so you'll find the money keywords that can be had for 10 cents, or sometimes as low as 2!
Oh by the way, Amish says, "sorry for the cliffhanger"…
Building that "real site" is what's going to go into our PRO-level tutorials. Take his advice. I would not try and "ride out" FRAMEd sites for too long…
We know that eventually, any Adwords landing page will be reviewed manually. It may take a week, it may take a month. And at that point, if it screams "affiliate offer", rather than "free valuable content", you can be almost certain to get slapped with high bid prices.
HexaTrack PRO users will get extensive training on this subject in about a week. There is specific software that comes with HexaTrack PRO that'll help you build Adwords-friendly landing sites–practically blind, even with one arm tied behind your back. (I'm not even exaggarating.)
Of course, even if you're not a PRO user, we'll keep helping you. Stay tuned for the next installment on this FREE blog to see what you can do even if you don't have the resources in the HexaTrack PRO membership available to you.
-Larry
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28 Comments on Okay, Amish do you want to piss off Google completely?? »
June 24, 2008
Richard Hargreaves @ 11:35 pm:
I can't see the video display.
tony @ 11:55 pm:
Hey guys, not sure what that frame was supposed to show, but it was blank to me…
you guys crank out some awesome content, really looking forward to getting some phat tips from this new vid!
Tony.
June 25, 2008
adam @ 12:02 am:
Hi guys,
Thanks for the intersting update, only problem is that the video is not showing up on the blog. Anyone else having this problem?
Phill @ 5:31 am:
Video just stops at 0:47s and goes no further.
Naseer @ 6:00 am:
Guys this is really awesome content, everytime - you never fail to over deliver on your content and hexatrack rocks!
Jim @ 6:23 am:
My hat is off to you. I've only been using your service for a couple of weeks (Pro) after having the free version for awhile. I must admit I was getting very frustrated because I was unable to find clear, concise, to the point training on what your product can do. I knew it was good…I just couldn't make sense of it all. Frankly, I was lost and considering pulling out.
I really hope this video is an example of what's to come in your promised training videos.
Way to go, gentlemen.
yates @ 6:44 am:
I could see the video just fine. Great job on the content. We have started to think about the sitemap stuff. Glad to know we were on the right track.
Aaron @ 7:10 am:
Hey Guys,
Yeah, it's not working for me either. It did for about a minute, then nothing. Don't tell me they made you pull it!
Michael @ 7:57 am:
Video doesn't play guys!
Boris @ 8:32 am:
Outstanding stuff guys! I thought that IFRAME is a black-hat, but it turns out to be a gray-hat and actually is a fast method to test the market.
Looking forward to more of these videos.
כירופרקט @ 8:44 am:
I've been a fan for awhile, never got into affiliate marketing yet, but I will definitely watch the vid, thanks.
Maulana @ 9:03 am:
Hey guys,
the video stopped at 00:42
really looking forward to see this new vid!
stefan @ 11:03 am:
Very interesting video. I don't know if any affiliate is making money from the water for fuel but its gravity is amazing, almost 970. Thanks for the great video.
Wendy @ 12:02 pm:
Same here! Looking forward to seeing the revealing video and… well, total bummer. Got to see 42 seconds only. Please let us know when it's fixed!
— Wendy
HexaTrack @ 12:09 pm:
You guys should be good to go! We uploaded the new video in a new format!
ZenGlen @ 1:01 pm:
Hey guys, thanks for using some real world examples in this video, I learned some stuff. Oh, and thanks for fixing it so the video works consistently. Viddler was a good choice.
OK Amish, the reasons you gave for not wanting to go into the "Run your car on water" market didn't really seem conclusive to me. Seemed more like a gut feeling. The fact that advertisers were only in for 6 days and out, didn't seem to hold up when you were looking at the Lauren Hutton stuff and those were 7 days. In fact, one of the "water powered" guys kept ads running for 11 days.
What would be useful to us would be some guidelines. Like what are the top 5 factors that would indicate a market is good/no good?
In a lot of emerging markets it's hard to find ads that run for a lot of consecutive days. Also, I've been thinking that many folks are probably split testing ads and may discontinue one in favor of a better performer. In those cases, won't it appear that an ad only ran for part of the term of the project? When in fact, the advertiser was still running ad(s)/adgroups for those keywords?
It seems like it would be better to look for the site/advertiser that ran ads for a specific keyword for consecutive days. It would be cool to be able to sort data that way too.
Hexatrack is still very new to me, so sorry if I'm proposing stuff that is obviously covered in the software.
One more thing…
How did you conclude that the Lauren Hutton people probably didn't know what keywords they were bidding on and which were making them money? I know that comes from experience, but what was it about the data that helped you come to that conclusion?
ZenGlen @ 1:02 pm:
Dude, how do I subscribe to comments?
wart remover @ 1:28 pm:
hey great info guys and thanks for clearing up the amount of time to leave the iframe up before taking it down to avoid Google slapping you. great stuff!
help @ 3:49 pm:
As you're recording, I would appreciate that you adjust the record volumne to 50% so that one listening can have control over the volume range both positive and negative, not just negative…
Simple, upon engaging the video, the volumne adjustment is already at maximum. One can only decease the volumne.
June 26, 2008
Giles @ 12:22 am:
Hi Amish - Great video, the first one played fine for me and was very clean and much clearer, possibly a higher resolution ? As a suggestion would it be possible to put links to all videos (including yesterdays) as you have done for the youtube versions on the blog and the user can select the format they prefer.
I would also like to second the comments of ZenGlen in terms of guidelines and other indicators.
global resorts network @ 7:38 am:
Excellent info! These techniques would work very well for organic search results as well. I dropped out of PPC a while ago.
ben @ 4:07 pm:
amish you said that you researched the run your car on water market, did you
actually set up a campaign? because if the top product water4gas has a gravity of
970 then that tells me that people are buying and this is a hungry market.
June 28, 2008
David @ 2:52 pm:
Two questions:
Is ethics ever a consideration for you?
What happens with the iframe trick if a customer rep looks at the page?
July 1, 2008
Mark @ 7:58 pm:
The better quality score trick doesn't seem to be working. I added in quite a bit of content in addition to the keywords and description. I have been running it for over a week with no change in my quality score or bid prices. I have one ad group per keyword setup on one of my campaigns and they all have "OK" quality scores. I was hoping to see a difference, but nothing yet. Maybe a week is not long enough for Google to re-evaluate the QS?
July 13, 2008
sandman49 @ 7:17 am:
Hi Amish. I've used IFrame to try to promote a product but using Iframe, or FRAMESET which I now use, still only gives an OK quality score. Even if I have the keyword in the heading as well as the text, for some companies it doesn't give a Great quality score. An example of a company where this works is All-Battery.com, and an examplie of one where the procedure doesn't work is www.DietToGo.com. Any idea why?
Christine Sierra Love @ 8:22 am:
If your quality score falls below a "predetermined" google figure..for me 1.5% (search) then it is virtually impossible to increase your quality score. I delete all campaigns that fall below 2.5% and start over.
Diana Whitestone @ 11:25 am:
I notice an astonishing coincidence: You did a really great job of hiding that IFrame trick until the very same week that "Day Job Killer" Chris N. came out with "Google Nemesis" which included and full explained the IFrame trick (identically with your explanation) in his advanced blueprints. Can't say that I blame you.
Diana
Diana Whitestone @ 11:54 am:
I take it back, or was too hasty — about the timing & coincidence — your comment about school just getting out puts it earlier than the Nemesis release. And, it wasn't that big of a point anyway, only if a coincidence.
You guys had this available to subscribers. Chris N. uses it for the same purpose — quick market test, in and out. Looks like advanced PPC'ers have been doing this for a while…
Now that it's been announced by you and by him to about 10k affilates, Google may crack down on it. What do you think?