Do all the Ad tracker planets have to line up?

Hi, I have noticed on a couple of campaigns that I am tracking, of the 15 days that the campaign was tracked the most that an ad ran for was 3 days. Would this indicate that this is unlikely to be a profitable niche as no one seems to advertise for more than 3 days. I know this may be asking the bleeding obvious, but am I looking for a niche that has lotsa clicks, the ads run everyday  of the campaign tracking period... which all leads to a high profitability score.

I know, I know I am a bit slow on the uptake, but I will get there....I think!

Regards,

Steve

Hi Steve...excellent question really.  Are the ads changing 'slightly' or disappearing totally?  Is this a new market or old tested and true?
I don't have these answews Im just as curious as you...waiting for the forum to 'expose' the truth

Hi,

We recently released a video on the blog about this and will be releasing another video on this very same subject.

I am going to be going through a couple of my own test campaigns just to see if I would go into the market or not.

Watch for this video in the next week or so!  Things are about to start moving really fast around here with training and content!

-Amish

This was a good question Steve.  I'm interested as well.  It seems to me that if the advertiser changes their ad copy on say day 3 of a campaign, that Hexatrack would only be able to show that the ad ran for 3 days.  Same thing if an advertiser is split testing and pauses an ad to run an alternate in search of the highest CTR. 

I don't know about everyone else, but I'm constantly tweaking my ads to improve CTR and conversions.  Every few days I'm running a new ad against my old control ad, and switching to a new better-performing ad several times a month.

Is it a reasonable expectation to find ads that have run for 15, 21, 30 consecutive days?  I guess it depends on the market to some degree.

Would love to hear from Amish and/or Larry on this.

Cheers,



ZenGlen

Hi
I agree completely there seems to be only two possibilities why an ad would run for the full (or close to the full) Ad Spy Tool date range; 1) publisher can not be bothered or has no time to change the ad, 2) it has been tested and is the best possible ad copy.

If ads are being tested which I believe is generally the case (although I have no proof of this) the likely out come would be for ads to change once split tests confirmed which is the most effective. In a market with high search volume this could be daily or every 2 to 4 days.

Thus I could reason that in a volume market the ads are changing on a regular basis could be profitable. I can also appreciate that if the ad runs full term then it may be the ideal ad and looking at other parameters will confirm this but how to consider a market that is constantly being tested with regular changes of ad copy.

I also am very interested in Amish's and Larry's methodology on this, they have obviously got it nailed down. - Roll on the video's and training. 

Hi,

If you actually dig into the AD LEVEL or the KEYWORD LEVEL for the ad tracker tool, you can actually see EACH ad the advertiser has changed and the different variations they have ran as well.

We use this information when we do a little bit of a deeper analysis of our competition.

We are going to show you this in one of our upcoming videos!

Oh sweet!  After posting earlier, I found your pdf manual.  And started to put it together that it worked that way.  I noticed the |Ad unit variations| in one of the screen shots and also this phrase,

"HexaTrack shows you that he has about 16 variations to his advertisement and a total of 26 keywords that he is bidding on."

However, I looked in one of my ad tracker projects, but didn't see the |Ad Unit Variations| and |Total Keywords| columns in the ADGROUP PERFORMANCE page.

Looking forward to the vidz.  I'd like to see competitors ad variations.  It would also be nice to be able to single out a competitor, at least by the domain name and see all the keywords and ads they are running to their site.

Thanks!

ZenGlen
"When you're green you're growing, when you're ripe you rot!"

Just to clarify here... we are tracking ads via display url.. so let me give you a scenario...

You are tracking keywords for 20 days.

On day 20 you click on a keyword and see the ads running for it

You see an ad that was displayed for the 20 days...

when you click on the ad and you see all the keywords (the ones you are tracking) running for that display url.

**since we track via display url you will see variation of ad copy no matter how many time that it was changes AS LONG AS THE DISPLAY URL REMAINS THE SAME.

You click on the keyword to see ad variations for each during that 20 day period.

Make sense?

Larry

Ah ha!  Click on the keyword to see ad variations, duh!  It's all clear now, thanks Larry. 

I don't know if I just didn't notice it before or what but you make it pretty clear with description above the list of keywords on the ad group performance pages:

"Click a keyword to view any Ad Unit Variations associated with this AdGroup. All Ad Units displayed on this page share the same Display URL. The redirect URL above may be slightly different for each. Note also the keywords below only include keywords you selected in your project and may not contain the AdGroup's actual full array of keywords. Traffic and cost data (CPC and CPD) are based on a max. CPC of $100.00 (USD) for all keywords."

Sorry if i was totally lame and just missed it. 

This is a great tool guys. 

-ZenGlen

Hi Guys
Larry's explanation is very clear however I only ever get a single ad variation displayed in all my projects at the AdGroup & Ad Variations level. There may only be one ad for the adgroup keyword for that display URL, but I would occasionally expect to see at least multiple variations within the keywords of that adgroup.

or ... am I missing something 

Giles,

You are right, something happened since we moved to new servers and made upgrades. Turns out only 1 ad variation is being returned. We are looking into this issue and will have it fixed VERY soon.

Larry