Search Volume Score

Hi Guys!

I'm just looking for further clarification here...

On one of my projects--52 keywords--the search volume score was at 0 for almost all of them, except for two or three.  And the search volume score for those was a 1.  And yet all of the keywords have 30-60 ads.  And the level of competition for almost all of them is at 5 ----a few of them is at 4.

That tells me that a whole lot of people are paying a whole lot of money for keywords that no one searches on!  Did I summarize that correctly?  That seems insane!

How do I determine what keywords are going to work here?  These keywords do reflect my target market, advertisers are paying money for them, so they must be getting some sort of return.  How do I locate the ones that are actually being searched on?

Thanks,

DiAnna

Without knowing the keywords your looking at it's hard for me to say. What comes to mind is that you are looking at longtail terms like "credit score repair california" they have a lot of ads because people bid on the broad match/phrase match credit score so they will appear. The actual amount of traffic going to that keyword is MUCH less than "credit score" or even "credit score repair". If that's not what is going on here let me know.

Thanks,
Larry

Larry

Could you respond to this as I have noticed in the hextrack tutorials that Search Volume is hardly talked about and I have ahd the same problem that te person who started this topic mentioned.

If you get 175 keywords and nearly all of them after 21 days have a search volume of 0 then how on earth do so many advertisers all advterise those aprticular keywords when none of them are bringing in any traffic.

Is it possible for you to provide more detail on the relevance of search volume. Is search volume definitive in the sense that if its a value of 0 or 1 then it doesnt matter what the Pscore is or any other information. Drop it as theres no demand for that key word.

Thanks

Lf

We're pulling search volume straight from google. If there are advertisers my bet is there is traffic and they are making money. Use these things as a gauge and not an exact science, google fucks with everyone. Obviously if you are monitoring a market and see advertisers there for an extended period of time you can bet they are making some money, or in the least not losing any. You can also use tools like wordpot.com to survey the keyword numbers from another source.