I'm a bit confused by Google Adwords and Google Goggles. My website is doing great itself, and rank in first place on Google for my main keyword and secondary keywords. I setup ads before but the minimum bids are just crazy high $3-$5 minimum for my keywords. I bought Google Goggles thinking that maybe I was doing something wrong with my ads (despite a 2.2% ctr), or my website; however after using the Googles, I got a score of Great returned, even with only a 0.5% clickthrough adjusted. I started a new campaign and there, the minimum bid for a keyword is $5 even before I started!
How come my site is very content rich and relevant, great SEO (this is why it rank 1), using the Google Goggles I get a score of Great; and I end up having to pay a minimum bid of $5 for my keywords? Do you have any possible explanation?
I'm not new to SEO or PPC and I bought Google Goggles thinking that it will resolve this issue by telling (eventually) what was wrong (or what I was doing wrong), but that doesn't seems to be the case.

















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