PPC Data Changing When you continually hit Search button for same Search Term

Hi There

If you go to www.google.co.uk and then type in "indian head massage" as a search and then make sure your searching from pages from the UK and then click Google Search on the right hand side you will see listings in the PPC column for sponsored links. However I notice if you  click the search button above again (with the search field already populated with indian head maasage) then I notice sometimes the PPC sponsored listings on the right change. Click the search button 10 times and you will see changes.

So for instance when I did my first search it was showing only 1 PPC sponsored listing which I thought was great as hardly any competition but after clicking the search button 6 times it came up with about 7 listings in sponsored listings.

Could someone explain why this happens as it casts suspicision

Thanks

lf

Hi There

If you go to www.google.co.uk and then type in "indian head massage" as a search and then make sure your searching from pages from the UK and then click Google Search on the right hand side you will see listings in the PPC column for sponsored links. However I notice if you  click the search button above again (with the search field already populated with indian head maasage) then I notice sometimes the PPC sponsored listings on the right change. Click the search button 10 times and you will see changes.

So for instance when I did my first search it was showing only 1 PPC sponsored listing which I thought was great as hardly any competition but after clicking the search button 6 times it came up with about 7 listings in sponsored listings.

Could someone explain why this happens as it casts suspicision

Thanks

lf

I wonder how much that drove down those adwords advertiser's CTR% and how far UP it drove their cpc?

I see that happen a lot, it's not just a UK thing.
It could be Google playing with their algorithm, who knows....
It's really hard to access the situation without being on the inside of Google.
All you can do is shrug it off and move on.